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Client-Centric AI
Hyper-personaliztion
Profile-of-One

Hyper-personalization & Client-Centric AI

Resources on Hyper-personalization and Client-Centric AI

Video
Video | Thursday, September 15, 2022
Profile-of-One

Profile of One is part of the Cortex AI engineering multi-modal, multi-persona platform that enables organizations to develop enterprise AI applications with observability and operationalization across the full life-cycle. . . .
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Articles
Articles | Friday, September 9, 2022
AI-Powered Personalization

Personalization is a force multiplier—and business necessity—one that more than 70% of consumers now consider a basic expectation. Furthermore, research shows that personalization most often drives 10 to 15% revenue lift (with company-specific lift spanning 5 to 25%, driven by sector and ability to execute). The more skillful a company becomes in applying data to grow customer knowledge and intimacy, the greater the returns. For digitally native companies that forge a data-backed, direct-to-consumer model, personalization isn’t just how they market, it’s how they operate. . . .
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Articles
Articles | Wednesday, August 3, 2022
AI in Banking: Personalization Use Cases

Banks have the information necessary to understand individual clients, but they often fail to surface the insights that could lead to more meaningful and personalized engagement. AI in banking and financial services can close the gap. . . .
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Articles
Articles | Wednesday, July 13, 2022
AI-Powered Personalization Drives Improved Customer Engagement

According to McKinsey research, shoppers have a strong point of view on personalization. 72% said they expect the businesses they buy from to recognize them as individuals and know their interests. Furthermore, over 76% of consumers said that receiving personalized communications was a key factor in prompting their consideration of a brand, and 78% said such content made them more likely to repurchase. Personalization is especially effective at driving repeat engagement and loyalty over time. . . .
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Articles
Articles | Tuesday, July 12, 2022
Accelerate Customer Acquisition with AI-Powered Personalization

A 2020 Forrester report commissioned by IBM stated: Firms’ personalization strategies do not translate to customer reality. 90% of firms say personalization is imperative to their overall business strategies, but they are missing the mark when it comes to relating to consumers. More than half of consumers say they feel brands are trying to get to know them, but they don’t see their shopping experiences improving because of it. Firms see budding success with flawed personalization strategies, but potential is endless if it’s done right. Even with immature personalization strategies, firms see benefits. From a commerce perspective, they lead to an almost 6% increase in sales revenue and 33% increase in customer loyalty and engagement. For marketing, it’s an 11% decrease in marketing costs. 1 . . .
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Articles
Articles | Friday, June 10, 2022
Cortex AI Engineering: Paving the Way to Client-centric AI

CognitiveScale’s Cortex AI Engineering platform is build on three pillars: AI Application Development (Composite AI), Personalization and Trust and Governance. As AI evolves from the MLOps era to the era of Client-centric AI, these foundational pillars become more important and impactful . . .
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WhitePaper
WhitePaper | Friday, June 3, 2022
Enhance Customer Data Initiatives with AI-Powered Personalization

Most organizations are looking to leverage their customer data and the insights generated from it in order to improve customer experience and drive value. Customer Data Platforms (CDPs) can be a key component of these initiatives, enabling clients to aggregate client data and make it available to solutions that generate client insights. . . .
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WhitePaper
WhitePaper | Tuesday, May 31, 2022
AI-powered Personalization Across the Customer Journey

Leveraging Artificial Intelligence (AI) will improve the customer journey across the enterprise, from personalized shopping experiences and customer acquisition use cases to contextualized customer engagement and customer service. . . .
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Articles
Articles | Wednesday, March 4, 2020
Trusted AI in Healthcare: Avoiding the Risks of Black Box AI Solutions

Spending on Artificial Intelligence (AI) is expected to more than double from $35 billion in 2019 to $79 billion in 2022, according to IDC forecasts, reflecting the enormous potential societal benefits of AI. Yet broad adoption of AI systems will not come from the benefits alone but from the ability to trust these dynamically evolving digital systems . . .
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Articles
Articles | Tuesday, June 25, 2019
The What, How, and Why of Augmented Intelligence (AI) in Healthcare

CognitiveScale is focused on the subset of AI to the right of this spectrum, related to augmented intelligence solutions like those that make knowledge workers smarter (e.g. caregivers or service reps in healthcare). CognitiveScale's platforms also enable cognitive process improvement . . .
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Articles
Articles | Tuesday, May 14, 2019
How AI is Shaping the Future of Healthcare

There is no doubt that AI is helping healthcare organizations perform at levels they never thought possible. While most AI approaches focus on replacing humans, our Augmented Intelligence software pairs people and machines to impact key healthcare constituents and processes . . .
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Articles
Articles | Wednesday, April 3, 2019
3 Critical Questions About Augmented Intelligence

the real power of AI is not about replacing what humans do, but rather augmenting it. We call this Augmented Intelligence (AI), i.e. pairing humans with machines, to help them do their jobs better—and more efficiently . . .
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CaseStudy
CaseStudy | Monday, April 30, 2018
Guided Help Desk Case Study

Learn how a Global 100 consumer packaged goods (CPG) company used augmented intelligence from CognitiveScale to Facilitate more frequent employee self-help, re­ducing the number of support tickets processed by expensive specialists. 30%+ reduction in tickets fielded by the support center. 50% faster time to resolution . . .
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Articles
Articles | Friday, April 20, 2018
Use AI to Drive New Levels of Personalization

Identifying millions of insights within a certain industry is pointless unless individual users can consume this insight. If you don’t understand how to contextualize this information for an end user to consume and solve their problem or answer their question, you inundate the user with a flood of insight that doesn’t align to their interest—and you likely lose them entirely. . . .
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CaseStudy
CaseStudy | Tuesday, April 17, 2018
Trading Insights Case Study

Learn how a global financial services company used augmented intelligence from CognitiveScale to drive new trading insights . . .
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