Hyper-personalization & Client-Centric AI
Resources on Hyper-personalization and Client-Centric AI
Profile-of-One
Profile of One is part of the Cortex AI engineering multi-modal, multi-persona platform that enables organizations to develop enterprise AI applications with observability and operationalization across the full life-cycle. . . .
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AI-Powered Personalization
Personalization is a force multiplier—and business necessity—one that more than 70% of consumers now consider a basic expectation. Furthermore, research shows that personalization most often drives 10 to 15% revenue lift (with company-specific lift spanning 5 to 25%, driven by sector and ability to execute). The more skillful a company becomes in applying data to grow customer knowledge and intimacy, the greater the returns. For digitally native companies that forge a data-backed, direct-to-consumer model, personalization isn’t just how they market, it’s how they operate. . . .
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AI in Banking: Personalization Use Cases
Banks have the information necessary to understand individual clients, but they often fail to surface the insights that could lead to more meaningful and personalized engagement. AI in banking and financial services can close the gap. . . .
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AI-Powered Personalization Drives Improved Customer Engagement
According to McKinsey research, shoppers have a strong point of view on personalization. 72% said they expect the businesses they buy from to recognize them as individuals and know their interests. Furthermore, over 76% of consumers said that receiving personalized communications was a key factor in prompting their consideration of a brand, and 78% said such content made them more likely to repurchase. Personalization is especially effective at driving repeat engagement and loyalty over time. . . .
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Accelerate Customer Acquisition with AI-Powered Personalization
A 2020 Forrester report commissioned by IBM stated: Firms’ personalization strategies do not translate to customer reality. 90% of firms say personalization is imperative to their overall business strategies, but they are missing the mark when it comes to relating to consumers. More than half of consumers say they feel brands are trying to get to know them, but they don’t see their shopping experiences improving because of it. Firms see budding success with flawed personalization strategies, but potential is endless if it’s done right. Even with immature personalization strategies, firms see benefits. From a commerce perspective, they lead to an almost 6% increase in sales revenue and 33% increase in customer loyalty and engagement. For marketing, it’s an 11% decrease in marketing costs. 1 . . .
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Cortex AI Engineering: Paving the Way to Client-centric AI
CognitiveScale’s Cortex AI Engineering platform is build on three pillars: AI Application Development (Composite AI), Personalization and Trust and Governance. As AI evolves from the MLOps era to the era of Client-centric AI, these foundational pillars become more important and impactful . . .
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Enhance Customer Data Initiatives with AI-Powered Personalization
Most organizations are looking to leverage their customer data and the insights generated from it in order to improve customer experience and drive value. Customer Data Platforms (CDPs) can be a key component of these initiatives, enabling clients to aggregate client data and make it available to solutions that generate client insights. . . .
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AI-powered Personalization Across the Customer Journey
Leveraging Artificial Intelligence (AI) will improve the customer journey across the enterprise, from personalized shopping experiences and customer acquisition use cases to contextualized customer engagement and customer service. . . .
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Transforming Service Experience for a Leading Health Insurance Provider
Our client is one of the largest health insurance companies in the United States with approximately 43 million members nationwide. They are dedicated to delivering better care, providing greater value and helping improve the health of our communities to their Members. . . .
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Intelligent Intervention AI Use Cases for COVID-19 and Beyond
These pieces all begin to describe where AI is being leveraged to help with the current public health crisis. This post and the next couple (in short order) elaborate on what we at CognitiveScale call Intelligent Interventions . . .
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COVID-19 Use Cases, Goals, Challenges, Impact
First of all, we want to take a moment to thank all of the Healthcare workers on the front line of this pandemic. You are the real heroes and we appreciate everything you are doing . . .
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Trusted AI in Healthcare: Avoiding the Risks of Black Box AI Solutions
Spending on Artificial Intelligence (AI) is expected to more than double from $35 billion in 2019 to $79 billion in 2022, according to IDC forecasts, reflecting the enormous potential societal benefits of AI. Yet broad adoption of AI systems will not come from the benefits alone but from the ability to trust these dynamically evolving digital systems . . .
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The AIGrind | S2E07_ Barclays Global Head of Consumer Banking Talks AI + Financial Services
Hear from Ashok Vaswani—Barclays’ Global Head of Consumer Banking & Payments—as he discusses how AI will impact financial services by helping us to focus on the customer and giving them the confidence to reach their aspirations. With host Arta Shita. . . .
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The What, How, and Why of Augmented Intelligence (AI) in Healthcare
CognitiveScale is focused on the subset of AI to the right of this spectrum, related to augmented intelligence solutions like those that make knowledge workers smarter (e.g. caregivers or service reps in healthcare). CognitiveScale's platforms also enable cognitive process improvement . . .
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The AIGrind | S2E06_ Microsoft Head of Capital Markets Talks "Investment Bank of the Future"
Hear from Lee Bressler—Microsoft's Head of US Capital Markets Practice—as he discusses how AI will transform the banking world through productive customer collaboration, user experience, and—perhaps most empowering—a “culture of listening. With host Arta Shita. . . .
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How AI is Shaping the Future of Healthcare
There is no doubt that AI is helping healthcare organizations perform at levels they never thought possible. While most AI approaches focus on replacing humans, our Augmented Intelligence software pairs people and machines to impact key healthcare constituents and processes . . .
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The AIGrind | S2E05_ Jackson National's CIO Talks AI + Retirement Crisis
Hear from Dev Ganguly—Jackson National's CIO—as he shares Jackson National's path to innovation (as the leading provider of annuities), what advances in AI mean for the insurance industry, and how Jackson will use AI to solve the retirement crisis. With host Arta Shita. . . .
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The AIGrind | S2E04_ Dell's Head of HPC Talks Convergence of AI + HPC
Hear from Thierry Pellegrino—Dell EMC's VP and Head of HPC—as he discusses in what industries AI will transform HPC (high performance computing), what new inventions will result, the benefits of implementing AI into HPC environments, and more. With host Arta Shita. . . .
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3 Critical Questions About Augmented Intelligence
the real power of AI is not about replacing what humans do, but rather augmenting it. We call this Augmented Intelligence (AI), i.e. pairing humans with machines, to help them do their jobs better—and more efficiently . . .
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Guided Help Desk Case Study
Learn how a Global 100 consumer packaged goods (CPG) company used augmented intelligence from CognitiveScale to Facilitate more frequent employee self-help, reducing the number of support tickets processed by expensive specialists. 30%+ reduction in tickets fielded by the support center. 50% faster time to resolution . . .
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Hyper-Personalized Mobile Shopping Case Study
Learn how Under Armour, a leader in Digital Health & Fitness, used augmented intelligence from CognitiveScale to . . .
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Use AI to Drive New Levels of Personalization
Identifying millions of insights within a certain industry is pointless unless individual users can consume this insight. If you don’t understand how to contextualize this information for an end user to consume and solve their problem or answer their question, you inundate the user with a flood of insight that doesn’t align to their interest—and you likely lose them entirely. . . .
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Bad Debt Risk Management Case Study
Learn how a large hospital system used augmented intelligence from CognitiveScale to predict debt risk and improve revenue cycle management . . .
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Trading Insights Case Study
Learn how a global financial services company used augmented intelligence from CognitiveScale to drive new trading insights . . .
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