Insurers: Leveraging AI to Handle COVID-19 Impacts in the Short and Medium Term
There are several strategic and operational challenges insurers will face as a result of the COVID-19 pandemic. Social distancing has forced in person interactions to come to a standstill, making insurance sales, marketing and business development efforts more challenging. Insurers are being forced to interface with their insureds virtually, servicing them through 100% home based call centers. Increased instances of fraud and malfeasance in business dealings are a threat to the bottom line. While insurers have launched business continuity planning and crisis management efforts to negotiate the short term, they will also need to pull in their cost structures and start laying the groundwork for when the economic conditions rebound.
Leveraging advanced analytics and AI to help with COVID-19 impacts will allow insurers to handle the situation here and now, and will also help lay down the groundwork for tomorrow.
Described below are several potential opportunities that insurers should explore.
Business Problem | Challenge | Solution Requirement | How Advanced Analytics and AI Can Help |
COVID-19 Claims Exposure and Claims Segmentation |
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Check for policy clauses that can impact exposure risk
Check for insured details
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COVID-19 Underwriting Exposure - New Applications and Existing Book of Business |
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COVID-19 Claims Fraud |
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COVID-19 Premium Relief and Offsets |
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Call Center Augmentation / Customer Servicing in COVID-19 environment |
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To be successful with advanced analytics and AI, businesses will need to start laying the groundwork around data and organizational AI capabilities. While it may be tempting to target data and AI capabilities as part of their cost cutting efforts, insurers should take a more measured approach. AI and related data capabilities are differentiating capabilities, and insurers should invest, not cut, resources in building data and AI capabilities to be prepared for the post COVID world. Indeed, AI can even help create a self-sustaining loop whereby tactical AI opportunities can free up capital and resources for subsequent investment.
Max Kanaskar is CognitiveScale’s Financial Services AI Advisor. In this role, Max works with financial services organizations (including insurance companies, banks, asset managers) on their AI journey—from strategic insight into how to develop AI competencies and centers of excellence to more tactical development of AI roadmaps and delivery of AI solutions. |