AI-Powered Personalization

Personalization is a force multiplier—and business necessity—one that more than 70% of consumers now consider a basic expectation. Furthermore, research shows that personalization most often drives 10 to 15% revenue lift (with company-specific lift spanning 5 to 25%, driven by sector and ability to ... Read more »

AI in Healthcare Series: Care Optimization & Other Use Cases

This is the first in a new series of articles on AI in Healthcare, especially as it relates to what we at CognitiveScale are doing with clients like Elevance Health (formerly Anthem), CVS Health, United Healthcare, and Kaiser Permanente. Initially, we will describe the key areas where are working w ... Read more »

AI-Powered Personalization Drives Improved Customer Engagement

According to McKinsey research, shoppers have a strong point of view on personalization. 72% said they expect the businesses they buy from to recognize them as individuals and know their interests. Furthermore, over 76% of consumers said that receiving personalized communications was a key factor in ... Read more »

Accelerate Customer Acquisition with AI-Powered Personalization

A 2020 Forrester report commissioned by IBM stated: Firms’ personalization strategies do not translate to customer reality. 90% of firms say personalization is imperative to their overall business strategies, but they are missing the mark when it comes to relating to consumers. More than half of con ... Read more »

AI-Powered Personalization is Transforming Customer Service

According to Deloitte’s 2021 Global Contact Center Survey, companies are increasingly viewing contact centers as revenue generators rather than mere cost centers, which is driving investment strategies for many businesses. In fact, the number of respondents who have revenue generation as their No. 1 ... Read more »

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